Our team was commissioned to produce an internal video as part of a pitch for IKEA UK's Marketing team, focusing on their new "Omni Channel Development" strategy and highlighting their "Plan and Order Points." Our goal was to create a visually engaging and informative video that would resonate with management within IKEA.

To capture the content that would showcase IKEA's presence across the UK, we conducted site visits to three different locations - Manchester, Liverpool, and Birmingham. Our focus was on capturing customer Vox pops, interviews with key staff and B-roll footage to give viewers a sense of the customer experience and findings through the “Omni Channel Marketing Development Program.“

As part of our project, we also utilized the IKEA Showroom as a location for multiple interviews. The showroom was an ideal location as it had numerous sets that showcased IKEA's furniture and decor. This allowed us to capture footage that highlights IKEA's products in a natural and authentic way.

To capture the footage, we used a mix of lighting techniques to ensure that the sets looked inviting and homely. This included using warm lighting to match the store's atmosphere and create a sense of comfort and familiarity